Amina Toumi Amina Toumi

Brand Strategy: More Critical Than Ever

Building a brand today isn’t just about looking good. It’s about standing out in a crowded market, earning real trust, and creating the kind of connection that makes people choose you over everyone else.

Brand strategy is how you get there — not by chance, but by design.

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Amina Toumi Amina Toumi

Why Marketing is Dead. And Why Emotions Equate Money.

Traditional marketing is dead. Because people aren’t buying flashy ads anymore. They’re buying trust, connection, and stories that actually mean something.
The brands that understand this? They’re not just marketing — they’re building relationships. And that’s the only strategy that still works.

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Amina Toumi Amina Toumi

Mango’s questionable AI-powered product shots

When Mango swapped traditional photoshoots for AI-generated product images, it wasn’t just a clever marketing move — it was a bold signal that the future of how we sell (and see) fashion is changing.

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Amina Toumi Amina Toumi

Gen Z and Gen X Hold the Keys to Today’s Markets

Most brands obsess over Millennials, chasing the same old formulas to stay relevant. But the real power shift is happening somewhere else.

Right now, Gen Z and Gen X aren’t just audiences — they’re shaping what trust, loyalty, and buying decisions look like for the next decade.

If your brand isn’t paying attention, you’re already behind.

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